OUR Strategy & Aims

This three-year strategy is designed to promote governance, ensuring that the board of trustees operates effectively, delivering on its charitable objectives. It will;

Our three-year strategy

Download our 2025-28 Strategy Document (PDF)

Provide clarity about the charity’s direction, it aims, objectives and priorities

  • Ensure the highest possibility of funding success

  • Ensure better targeting of funders

  • Focus the charity to allow it to attain its goals

  • Allow the charity to measure its success

  • Assist trustees to consider the risks associated with any proposed activities

  • Allow trustees to assess the bigger picture, managing risk, anticipating possible opportunities and threats to services

  • Provide a basis for recommendations for the future

  • *Include a formal name change to “Dementia Trust”, registered during 2025/26

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Enhance Impact through Innovation

How we will achieve our GOALS

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Strengthen Organisational Governance and Efficiency

Improve governance structures and operational efficiency to support the charity’s mission effectively.

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Identify, fund, and support innovative projects that offer tangible benefits to people living with dementia and their unpaid carers.

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Foster Inclusivity and Diverse Representation

Ensure the charity's leadership and funded projects reflect a broad range of perspectives and experiences.

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Strengthen Support for Awardees

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Enhance Fundraising and Financial Sustainability

Diversify and increase fundraising efforts to ensure the charity's long-term financial health.

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Provide ongoing support to project awardees to maximise their impact and sustainability.

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Expand Knowledge Sharing and Community Engagement

Create a robust network for knowledge sharing and community engagement to amplify the charity’s impact.

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Develop Strong Academic and Corporate Partnerships

Build and maintain strategic partnerships with academic institutions and corporate entities to enhance the charity’s impact.